About Us

Founded and headquartered in Philadelphia, PA, Idea Architects Online is a forum for entrepreneurs, creative thinkers and innovators to earn compensation for their original web-based and service-oriented business concepts. Created by Jeff Frutkin, a multi-entrepreneur with an extensive background in marketing and finance, Idea Architects Online continues to grow with new, inventive and creative ideas submitted daily. The Idea Architects Online Review Team assesses the viability and potential profitability of submissions. Approved ideas appear on Idea Architects Online sister site, Smarterleap.com.

The Review Team

The Review Team consists of four talented entrepreneurs and business leaders, each having experience and strengths within different market segments and disciplines. The team applies its diverse background and expertise to assess the potential of each idea from various critical business facets, including:

• Originality



• Market size



• Competitive advantage



• Revenue potential



• Level of initial investment



• ROI

Jeff Frutkin, Founder
Jeff Frutkin is the founder of Idea Architects Online and SmarterLeap, Inc. Jeff is an entrepreneurial and dynamic marketing executive with 12 years of experience leading top performing organizations with national and global marketing presence. Jeff has held senior marketing and general management positions in a number of leading financial services companies, including HSBC and most recently, Advanta Bank Corp.

Jeff earned degrees in Marketing and Finance from the Kellogg School of Management (Northwestern University) and The Wharton School (University of Pennsylvania).

Lori Whelan
Lori Whelan is the Executive Vice President and Chief Financial Officer of Papa Gino's and D'Angelo. As the CFO, Lori oversees both Papa Gino's and D'Angelo Finance Department, as well as leads strategic business initiatives and oversees all purchasing decisions. She has more than 13 years experience in financial and business strategy success.

Lori earned her Masters in Business Administration from Harvard Business School and received a Bachelor of Science in Economics from The Wharton School (University of Pennsylvania).

Meredith Hein
Meredith Hein is a Product Marketing Executive with extensive experience developing products for and marketing to small business owners. Her experience includes roles as Vice President of Marketing for Advanta, one of the largest issuers of credit cards to small business and Strategic Marketing Executive at Bank of America where she led Small Business Marketing.

She has an M.B.A. in Marketing and Finance from the University of Chicago and a B.S. in Finance from the University of Illinois at Urbana.

Douglas Dolan
Douglas Dolan is a business consultant, copywriter, author of the blog, The Solopreneurs Guide and co-founder of the LCO Business Network. Through many years of business experience in retail, restaurants, the arts, and technology: in a variety of roles including operations, customer service, marketing, sales, management and ownership; Douglas has years of studying and combining creative thinking with the best of business practices to produce results.

His business advice has been published by Entrepreneur.com, FoxBusiness.com, MSN Money, Yahoo Finance and The Washington Post.